SWEETS of NYC
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Sweets of NYC · 94-02 Sutphin Blvd, Jamaica, NY 11435

Privacy

This is a plain-English explanation of what this website records, why, how long it is kept, and how to switch it off. Nothing here is sold, there are no advertising trackers, and there is no Google Analytics or any other third-party analytics on this site. Everything below is recorded by the club itself and kept in the club’s own Cloudflare account.

What the website records when you visit

Unless you choose Essential only in Cookie settings (and never when your browser sends Global Privacy Control or Do Not Track), the site records the following. With Essential only, it keeps nothing but the anonymous day totals described under Cookies below.

  • A random visitor number for this browser, kept for 13 months in a cookie and in your browser’s own storage, and shared between sweetsofnyc.com and day.sweetsofnyc.com. It tells the club that the same browser came back. It is not an advertising identifier and it does not follow you to any other website.
  • Each visit: the pages you open, how long each page is on your screen, how far down you scroll, which parts of the page you see, and the page you leave from.
  • What you tap or click on these pages and where on the page — for example the Reserve, Call, Text or Directions buttons — and when a video plays, pauses or ends.
  • Forms: that you started one, how far down it you got, and whether you sent it or left it. Never what you type: the words, numbers and choices inside a field are not read by this measurement.
  • Your device as your browser describes it: phone, tablet or computer, the make where the browser says it (for example iPhone), the system and browser with their versions, the screen and window size, time zone and language.
  • Where the visit came from: the site that sent you (its address without anything after a question mark), the campaign words on a link the club shared, or a short link the club printed.
  • Your IP address, and the approximate location and network worked out from it at the edge of our host’s network: country, state, city, postal area and the name of your internet provider. Never a street address or your precise location. The full IP address is kept for 90 days, then shortened so it no longer points to one connection. Only the agency that looks after the site sees the addresses; the owner does not.
  • If a new visitor number arrives from the same IP address and the same kind of device as a visitor seen in the last 30 days, the club’s screen shows the two as “likely the same visitor”. They are never joined together.
  • Errors in this website’s own code (the first words of the error message), so they can be fixed.

If you send a table request, use the chat to ask for a table, join the list, apply for a job, buy a ticket, change your request with your private link, or open a link in an email the club sent you, the club notes that this browser is yours. From then on, the visits this browser made to this website, before and after, are shown on your guest record: when you visited, where the visit came from, which pages you opened and for how long, and which buttons you tapped (for example Call or Directions). If you later send something from another phone or computer, that one is added too. This is never worked out from your internet address. Only the owner and the agency that looks after the site see it; managers and door staff do not. All of it is first-party: it is kept in the club’s own database, on the club’s own Cloudflare account. It is not used to advertise to you, it is not sent to any other company, and nothing is sold. If you chose Essential only, your browser sends Global Privacy Control or Do Not Track, or you switched measurement off, nothing is joined: what you send is still received and answered.

Last updated: November 4, 2026. What changed: the details of a visit are kept 30 days (they were kept 180), and the forms may run a spam check (see What the request form stores). On October 31: entering the site now means accepting cookies, and you can switch optional cookies off at any time in Cookie settings (see Cookies, below).

Why

To see which pages and buttons help guests find what they need, which links and posts bring people in, where people give up on a form, and what to fix, so the website gets easier to use. It is not used to advertise to you anywhere else.

What the request form stores

If you send a table, birthday or party request, the form stores what you typed: the request type, your name, your mobile number, your email address, the date, arrival time and party size you asked for, and your notes if you wrote any. It also stores the language the page was in when you sent it, so the house answers you in that language, and a one-way scrambled form of your IP address — not the address itself — which exists only to stop the same machine sending hundreds of requests, and a coarse phone/computer label.

There are no card fields anywhere on this site. No payment details are asked for, entered, or stored.

What you send is used to answer your request: to text you back, to tell the house you are coming, and to put the night on the club’s calendar. It is not used to market to you, and it is not shared with anyone else.

The form also asks how you heard about the club. That answer is optional. It is stored with the request so the club can see which of its efforts bring people in. It is a count, not a profile.

Spam check: when you use the request form, the list form or the chat, a security check by Cloudflare (Turnstile), the company that hosts this website, may run to tell a person from an automated program. Most people never see it; if it needs a tap, it shows inside the form. It is there only to keep spam out, and it does not run on a page you only read.

The list

If you join the list, the site stores your mobile number, your email address, your first name, your birthday month and day if you gave them, and the language you signed up in. Nothing is sent to that number or that address until you tick the consent box, and after that only nights and dates, by text or email. Reply STOP to any text, or use the unsubscribe link at the foot of any email, and it ends. A number that has replied STOP and an address that has unsubscribed are each kept on a do-not-contact list so that neither is added back by mistake. The email address is kept the same way, and for the same time, as the number. The list is the club’s own; it is not sold, rented, or shared.

Short links

Links the club prints on flyers or puts in its social bios pass through this site first, for example a link ending in /go/flyer. Each pass-through records the date, whether the device was a phone or a computer, the site that sent you, and a coarse location. It does not record who you are. Its only purpose is to tell the club which flyer or bio link people actually used.

Texts and emails

The “Text me a confirmation” box is what permits the one confirmation text and any replies about your request. Message and data rates may apply. Reply STOP to any text and the number stops — it is added to an opt-out list on the club’s side and nothing further is sent to it. Reply HELP for help. Your confirmation is emailed to the address you gave as well; that email is about your own request and carries no marketing.

If you call and the call is missed, the club may text that number once to pick the conversation back up. The same STOP applies. Every marketing email the club sends — the welcome when you join the list, and the messages about nights — carries the club’s postal address and a one-click unsubscribe link at the foot of it. Using that link stops the emails for good; the address is added to a do-not-email list so it is not added back by mistake. Texts and emails are two separate things: replying STOP stops the texts and leaves the emails, and unsubscribing stops the emails and leaves the texts.

The club’s phone line: calls and texts to and from the club’s number are handled by our phone provider, Twilio. A call to the club may also ring a team member’s own phone. Texts are kept 180 days; voicemails, their written transcripts and call recordings at most 90 days, and they are deleted at Twilio too; the call log (the number, the time, how long and who answered) 12 months. Then they are removed. A call is recorded only when the club has switched recording on, and then every call first plays a short notice that it may be recorded, before anything is recorded.

How long things are kept

  • Requests — 12 months after the night you asked for (or after you sent it, if that is later), then removed, with the request’s private change link.
  • Your guest record (the nights you came, and the team’s notes) — until you ask for it to be removed.
  • Visits joined to your guest record — as long as each visit itself is kept (details 30 days, visits 13 months), and removed with your record.
  • Calls to and from the club’s number (the call log) — 12 months, then removed.
  • Texts with the club’s number — 180 days, then removed.
  • Voicemails, their transcripts and call recordings — at most 90 days, then removed, at our phone provider too.
  • The list — until you reply STOP or unsubscribe, or until the club removes you. The email address is kept the same way, and for the same time, as the number.
  • Short-link taps — 12 months, then removed. The totals per link are kept.
  • Opt-outs — kept indefinitely, both the stopped numbers and the unsubscribed addresses. That is the point of them: an opt-out has to outlive everything else or it stops working.
  • Visit details (pages, taps, scrolling) — 30 days, then removed. Day-by-day totals that name no one are kept.
  • Visits and visitor numbers — 13 months after the last visit, then removed.
  • IP addresses — 90 days in full, then shortened (the last part removed).
  • Day-by-day totals — kept. They do not identify anyone.
  • Your cookie choice — 12 months, then you are asked again.

Switching measurement off

Your browser can ask for this itself. If it sends Global Privacy Control or Do Not Track, no visitor number is created, no IP address is stored and no visit record is made: only three things are added to anonymous day totals: a page view; a tap on Call, Text, Directions, Reserve or Tickets; and a sent form (a table request, a list sign-up, a ticket order, a job application or an “I’m coming at…” heads-up), counted by its kind only. To switch measurement off completely in this browser, add ?w3p=off to the end of any page address on this site; it stays off. ?w3p=on reverses it. Clearing this site’s cookies and data gives your browser a new visitor number.

Cookies and your choice

When you enter the site you confirm you are 21 or older and accept cookies; if you don’t want that, choose Leave. The club’s own visit measurement (above) and, when the club runs ads, ad partners’ tags are optional: switch them off at any time in Cookie settings (Essential only), and that really stops them in this browser from that moment.

  • Essential, always on: sw_consent, which remembers your cookie choice for 12 months (then you are asked again) and is shared with day.sweetsofnyc.com; the 21+ confirmation, kept in your browser’s own storage for 30 days; and w3p_off, only if you switch measurement off. None of them holds a visitor number.
  • Visit measurement, unless you choose Essential only: sw_vid (the visitor number, 13 months, shared with day.sweetsofnyc.com, set by the site’s own server and by the page) and sw_sid (this visit only), with a copy of the visitor number in your browser’s own storage. Choosing Essential only deletes them.
  • With Essential only, the site adds your visit only to anonymous day totals, with no number of any kind: a page view, the first page of a visit, a tap on Call, Text, Directions, Reserve or Tickets, and a sent form, counted by its kind.
  • Ad partners’ tags (for example the Meta Pixel or the Google tag) load only after you accept, and none runs on this site today. If the club starts using one for its ads, it is named in Cookie settings and on this page first, and it still loads only after you accept. The same rule applies to anything the club’s server would send to an ad partner about a request.
  • Forms work the same either way. A table request, a list sign-up, a ticket order or a job application is a service you asked for, so it is always received and answered; Essential only decides that it is not joined to your visits on this website.

If your browser sends Global Privacy Control or Do Not Track, the site treats that as Essential only, even after you tap Enter, and the gate and Cookie settings say so. To accept, switch the signal off in your browser first.

To switch optional cookies off, open Cookie settings (at the foot of every page, or the button below) and choose Essential only; you can switch them back on the same way. Clearing this site’s cookies also clears the choice, and the gate asks again.

Cookie settings

Fonts

The lettering is served from this website itself. Your browser does not ask Google or any other company for it, and nothing else on these pages reaches any other company before you accept cookies.

Languages

This site is published in English and Spanish. The two versions say the same things. Switching between them changes nothing about what is recorded, and the choice is not used to work out anything about you beyond answering you in the language you asked in.

Age

This site is intended for adults, 21 and over. The 21+ confirmation you tap is remembered in your browser’s own storage for 30 days and is not sent anywhere.

Asking for your information, or its removal

Email [email protected] or call (347) 684-7738 and say which phone number or email address you used. Your requests, your guest record and the website visits joined to it will be found and removed. Visits from a phone or computer that another guest also used are only separated from you, because they are partly someone else’s.

Sweets of NYC · 94-02 Sutphin Blvd, Jamaica, NY 11435 · (347) 684-7738